By The Book Project by Ana Vujović

“The title of the exhibition and text intentionally borrows the definition of the phrase "by the book", and in an ironic way criticizes things created by blindly following predefined rules and templates. Every change in paradigm evokes an opposition to innovation and the "rehabilitation" of a cliché which in time positioned itself as a "true value". Today, we often see “approved values” nested in tradition, while tradition is then primarily seen as identity permeating nationality.” - excerpt from the curatorial text by Maida Gruden